2015 has already been a legendary year for the music and fashion industries; and the scariest part is we haven’t even hit the summer yet. It seems like everybody has some kind of ace up their sleeve, waiting for the perfect moment to pull it out and avoid being swept under the sea of incredible new content this year. One fashion brand recently revealed said ace; extending their Midas Touch to sneakers for the first time. AIME LEON DORE is an NYC – based label that sticks to a muted color palette and focuses on producing some of the most precisely constructed clothes money can buy; with all of the fabric coming straight from New York’s garment district. Aside from the depth of each collection, what’s most impressive about AIME is their aesthetic. Teddy Santis, founder and designer for the brand, and his team put together multi-layered experiences around each collection; making each one feel less like a webpage and more like an exhibit. Santis’ brilliant marketing schemes have bolstered AIME’s image and has grown the brand’s Instagram following to over 24,000 followers; not to mention turned the fashion industry on its head. This kind of savvy is expected from a veteran clothing label, but AIME LEON DORE hasn’t even celebrated it’s second birthday yet; and they’ve had one hell of a freshman year.
JANUARY 10, 2014 – AIME LEON DORE DEBUT COLLECTION DROPS
A 13 – piece collection of expertly crafted basics perfect for the winter, AIME’s debut collection featured a unique garment construction that looked softer than a Jheri curl but felt like it should come with a 100 – year warranty. The jogger sweatpant market has become especially saturated over the last 3 years; yet these are easily some of the best on the market. I am yet to find a pair as well built as the ones in this collection. In addition to some of the best knitwear released last year by any label, this collection also featured a hooded robe that could easily double as a trench coat. AIME didn’t forget about us sneakerheads either; showing models rocking both a clean pair of Air Force 1’s and a solid colorway of the Air Max 1. To top it all off, AIME released a visual lookbook showing some BTS cuts of their photoshoot set to a very wavy instrumental.
JULY 8TH, 2014 – AIME LEON DORE 2014 PRE-FALL COLLECTION TEASER VIDEO DROPS
48 seconds of the greatest follow-up to anything you will ever witness.
*Fashion world hits play. Begins to collectively lose its shit*
JULY 11TH, 2014 – AIME LEON DORE 2014 PRE-FALL LOOKBOOK AND COLLECTION “0114” DROPS
I’ll say this. If AIME LEON DORE made college gear, I would get every degree they would give me. AIME followed up their winter debut with a mid-summer blockbuster stuffed with pieces perfect for kids going to a public school or headed to an Ivy. Every piece has a luxurious look/feel to it; and the collection is diverse without being overwhelming.
I mean, imagine if your school photos looked like this?
JULY 25TH, 2014 – FRANK CLEGG x AIME LEON DORE 2014 SUMMER BAG COLLECTION DROPS
Imagine if your backpacks looked like THIS!?
After a brief cameo in the pre-fall collection, AIME dropped their full collaboration with Massachusetts-based leather guru Frank Clegg. The collection featured a tote bag and a backpack composed of a mix between premium canvas and vegetable tanned leather. Even though AIME is a menswear label, that tote bag is a winner ladies.
NOVEMBER 20, 2014 – AIME LEON DORE 2014 WINTER “0214” DROPS
By this point, AIME LEON DORE was one of the most talked about new labels in fashion. After two brilliantly executed campaigns, AIME returned with a strong junior collection for the winter months released at the opening of their new concept store.The debut image sums up the entire collection. Elegant, diverse, and grounded; featuring one of the best on foot pictures of the Air Jordan Chicago 1’s in existence (the other photos aren’t half bad either).
AIME has used an excellent mix of different fabrics to construct each collection; but they’re undefeated when using French terry. On everything.
JANUARY 8TH, 2015 – KITH x AIME LEON DORE “CHAPTER 1” COLLECTION DROPS
Thank you fashion gods. AIME teamed up with one of NY’s finest, and most consistent, fashion brands for a knockout (couldn’t help it) boxing-inspired collection that blends AIME’s uniform sensibilities with KITH’s adventurous aesthetic. The result was a collection full of top-of-the-line softwear; including two more hooded robes built for the canvas or the catwalk.
If you couldn’t tell by the clothing, the ASICS featured in the shoot prove Ronnie Fieg’s hands were definitely in this project; and the best part about this collection? The title. I hope this is chapter 1 of a VERY long relationship between these two brands.
FEBRUARY 5TH 2015 – AIME LEON DORE ONE YEAR ANNIVERSARY CAPSULE DROPS
In celebration of their first birthday, AIME dropped off their one year anniversary lookbook featuring the usual well-dressed suspect in a studio/bedroom the morning after (presumably playing Jeremih’s “Birthday Sex”). Though the collection doesn’t showcase anything radically different from the brand’s usual offerings, it marked the end of a groundbreaking year for AIME and the beginning of an exciting new chapter. Besides, after the year they had, I bet the guys at AIME found themselves in situations like this frequently; and dressed like that, the walk of shame can quickly turn into the walk of fame.
APRIL 7TH, 2015 – AIME LEON DORE 2015 “NY NAVY” COLLECTION DROPS
AIME takes their brand to the next level with an ode to the US Navy. The collection features flight jackets, bombers, pullovers, and other military basics made from nylon, twill, and a mixture of Japanese fabrics. The lookbook itself is gritty and honest. I feel like I can’t smile wearing any of this, even though I’d have every right to.
MAY 14TH, 2015 – AIME LEON DORE x PUMA 2015 SUMMER STATES ANNOUNCED
If you still have any doubts that AIME LEON DORE is here to stay, you can lay them to rest now. Permanently. Then slap yourself for still having doubts after everything I just showed you. Yesterday AIME announced their collaboration with Puma on their “States” silhouette. Not only did AIME hit a certified grand slam on their first attempt at a sneaker collab, they did it with the sleeper of the sneaker industry. Though Adidas and Nike generally battle for the top spot in the worldwide sneaker market, Puma’s sneaker heritage is not one to be overlooked. Recently Puma has been delivering beautiful colorways of their Disc Blaze and Suede Classics; in addition to collabs with Meek Mill, Anwar Carrots, and two exclusive silhouettes with their longtime collaborator Ronnie Feig that were only released in Japan (r698 and the rf698 respectively). These are guaranteed to keep summer 2015 poppin’. Frankly, these are summer wedding worthy.
When I saw these, only one thing crossed my mind…(click on it)
In a year and some change, AIME LEON DORE went from being a “fledgling label” to being the brand on everyone’s tongues that they’re okay with not being able to pronounce correctly. It’s a label with the kind of consistency you see once in a decade; and as a result, the fashion industry is watching Teddy Santis’ every move closely. Very closely. At this rate, everybody on earth will have AIME, LEON, or DORE somewhere on their body in a decade…..quote me. Then check out their site here.
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